Meta Tags: Your title tag is your ad in the search results, write it like one

A meta tag is a small piece of HTML that has an outsized effect on whether people click your result and how search engines classify your page. The title tag is particularly important: it's the primary signal Google uses to understand what a page is about, and it's the text people see when deciding whether to click. Title tags get rewritten by Google more than people realize, studies suggest Google rewrites titles on 60 to 80% of search results. Usually because the tag is too short, too long, stuffed with keywords, or doesn't match the page content. Write a title that accurately describes the page, includes your primary keyword naturally, and gives the reader a reason to click. Google is less likely to override it. Meta descriptions aren't a ranking signal, but they control the snippet text in search results. A well-written meta description increases CTR. A missing one means Google picks its own excerpt, which is often a sentence fragment from wherever in the page it finds relevant text.