Schema Markup Guide

Schema Markup for Dentists: Structured Data That Earns Rich Results

The right schema markup can earn rich results — star ratings, opening hours, FAQ boxes, and product panels — that dramatically increase click-through rates. This guide shows exactly which schema types dental practices need and how to implement them.

Primary Schema Type: DentalClinic (MedicalOrganization subtype)

Rich Results Available to Dental Practices

Star ratings in organic search

Business info panel in local search

Opening hours in search results

Map pin in local pack

FAQ rich results on patient question pages

Schema Types for Dental Practices

DentalClinic

Primary schema for all dental practices. Signals to Google you are a medical organization with specific dental services.

Required Properties

name
address
telephone
openingHours

Recommended Optional

geo
priceRange
hasMap
image
aggregateRating

AggregateRating

Enables star ratings to display in organic search results — significantly increases click-through rates.

Required Properties

ratingValue
reviewCount

Recommended Optional

bestRating
worstRating

FAQPage

Enables FAQ rich results in search. Use on pages answering common patient questions about procedures, costs, or care.

Required Properties

mainEntity (Question array)

Recommended Optional

BreadcrumbList

Shows site navigation in search results. Improves click-through rates on inner pages.

Required Properties

itemListElement

Recommended Optional

DentalClinic + AggregateRating Schema

JSON-LD — paste in <head> of your pageapplication/ld+json

{
  "@context": "https://schema.org",
  "@type": "DentalClinic",
  "name": "City Smiles Dentistry",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main St",
    "addressLocality": "Chicago",
    "addressRegion": "IL",
    "postalCode": "60601"
  },
  "telephone": "+1-312-555-0100",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "08:00",
      "closes": "18:00"
    }
  ],
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 41.8781,
    "longitude": -87.6298
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "342"
  },
  "priceRange": "$$"
}

Test your schema at: search.google.com/test/rich-results before publishing.