Schema Markup Guide

Schema Markup for Real Estate: Structured Data That Earns Rich Results

The right schema markup can earn rich results — star ratings, opening hours, FAQ boxes, and product panels — that dramatically increase click-through rates. This guide shows exactly which schema types real estate agents & agencies need and how to implement them.

Primary Schema Type: RealEstateAgent or RealEstateAgency

Rich Results Available to Real Estate Agents & Agencies

Local business panel

Agent rich cards

Review star ratings

Property listing rich results (experimental)

Schema Types for Real Estate Agents & Agencies

RealEstateAgent

For individual agents. Use on agent bio pages with credentials, specializations, and service areas.

Required Properties

name
address
telephone

Recommended Optional

areaServed
knowsAbout
aggregateRating
hasCredential

RealEstateAgency

For brokerage or team pages. Can include multiple agent associations.

Required Properties

name
address
telephone

Recommended Optional

employee
areaServed
aggregateRating

LocalBusiness

Alternative if RealEstateAgent is too specific. Use with geo coordinates for map pack visibility.

Required Properties

name
address
telephone

Recommended Optional

geo
openingHours
aggregateRating

RealEstateAgent Schema

JSON-LD — paste in <head> of your pageapplication/ld+json

{
  "@context": "https://schema.org",
  "@type": "RealEstateAgent",
  "name": "Sarah Johnson",
  "jobTitle": "Licensed REALTOR®",
  "telephone": "+1-773-555-0400",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Chicago",
    "addressRegion": "IL"
  },
  "areaServed": ["Lincoln Park", "Wicker Park", "Logan Square"],
  "knowsAbout": ["Buyer Representation", "Luxury Homes", "First-Time Buyers"],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "5.0",
    "reviewCount": "89"
  }
}

Test your schema at: search.google.com/test/rich-results before publishing.