Schema Markup Guide

Schema Markup for Lawyers: Structured Data That Earns Rich Results

The right schema markup can earn rich results — star ratings, opening hours, FAQ boxes, and product panels — that dramatically increase click-through rates. This guide shows exactly which schema types law firms need and how to implement them.

Primary Schema Type: LegalService + Attorney (Person schema)

Rich Results Available to Law Firms

Business panel with practice areas

Attorney rich cards (where supported)

FAQ rich results for legal questions

Star ratings with review schema

Local business panel

Schema Types for Law Firms

LegalService

The appropriate schema type for law firms and legal services practices. More specific than LocalBusiness.

Required Properties

name
address
telephone

Recommended Optional

areaServed
availableLanguage
hasOfferCatalog
aggregateRating

Person (Attorney)

Schema for individual attorney pages. Establishes E-E-A-T credentials that Google evaluates for YMYL content.

Required Properties

name
jobTitle

Recommended Optional

alumniOf
hasCredential
memberOf
award
knowsAbout

FAQPage

Critical for legal practices — legal FAQ content frequently ranks as featured snippets.

Required Properties

mainEntity

Recommended Optional

LegalService + Attorney Schema

JSON-LD — paste in <head> of your pageapplication/ld+json

{
  "@context": "https://schema.org",
  "@type": "LegalService",
  "name": "Johnson & Associates Law Group",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "200 W Adams St, Suite 2400",
    "addressLocality": "Chicago",
    "addressRegion": "IL",
    "postalCode": "60606"
  },
  "telephone": "+1-312-555-0200",
  "areaServed": "Chicago, IL",
  "knowsAbout": ["Personal Injury", "Car Accidents", "Medical Malpractice"],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "127"
  }
}

Test your schema at: search.google.com/test/rich-results before publishing.