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Schema Markup Guide

Schema Markup for Agencies: Structured Data That Earns Rich Results

The right schema markup can earn rich results — star ratings, opening hours, FAQ boxes, and product panels — that dramatically increase click-through rates. This guide shows exactly which schema types digital agencies need and how to implement them.

Primary Schema Type: ProfessionalService + Organization

Rich Results Available to Digital Agencies

Business panel with services
Star ratings from client reviews
Service listing rich results
FAQ rich results for agency queries

Schema Types for Digital Agencies

ProfessionalService

Appropriate schema type for digital agencies. More specific than LocalBusiness for service-oriented firms.

Required Properties
  • name
  • address
  • telephone
Recommended Optional
  • hasOfferCatalog
  • areaServed
  • aggregateRating
  • sameAs

Service

Define each service you offer. Can be nested in hasOfferCatalog on the main Organization schema.

Required Properties
  • name
Recommended Optional
  • description
  • provider
  • areaServed
  • offers

Person (Team Member)

Schema for team and leadership pages. Establishes E-E-A-T for the agency's human experts.

Required Properties
  • name
  • jobTitle
Recommended Optional
  • hasCredential
  • alumniOf
  • knowsAbout
  • sameAs

Agency Organization + Service Schema

JSON-LD — paste in <head> of your pageapplication/ld+json
{
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "Northshore Digital Agency",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Chicago",
    "addressRegion": "IL"
  },
  "telephone": "+1-312-555-0500",
  "areaServed": ["Chicago", "Milwaukee", "Indianapolis"],
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Digital Marketing Services",
    "itemListElement": [
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "SEO Services"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "PPC Management"}},
      {"@type": "Offer", "itemOffered": {"@type": "Service", "name": "Content Marketing"}}
    ]
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "64"
  }
}

Test your schema at: search.google.com/test/rich-results before publishing.

Schema Markup Mistakes Digital Agencies Make

✗

No schema on the agency's own website (credibility issue for an SEO agency)

✗

Using generic LocalBusiness instead of ProfessionalService

✗

Missing hasOfferCatalog with specific services listed

✗

No team member Person schema (critical for E-E-A-T)

✗

Not including sameAs links to LinkedIn, Google Partner profile, Clutch

More Agencies SEO Guides

🔍
SEO Audit for Agencies
Identify and fix SEO issues
🏷️
Meta Tags for Agencies
Optimize titles and descriptions
🔑
Keyword Research for Agencies
Find the best ranking opportunities
🔗
Internal Linking for Agencies
Build authority through site architecture
⚡
Page Speed for Agencies
Optimize Core Web Vitals

Schema Markup FAQs for Agencies

Verify Your Schema Implementation

Run a free audit to find schema errors before Google penalizes them.

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